We fill dealership diaries with paid ads, AI follow-up that replies to every enquiry in seconds, and deposit-paid test drive bookings that kill no-shows. No more quiet forecourt weeks.
Test drive booked
Just now2019 Golf GTI — £99 reservation paid
AI replied to enquiry
2m agoSarah — part-ex valued, viewing booked Thursday
Missed call recovered
12m agoAuto-text sent, buyer responded in 38s
Diary updated
1h ago3 new appointments added this week
The honest truth
Not because buyers aren't out there — but because enquiries aren't getting answered, qualified or booked in fast enough.
You see the missed call hours later. By then they've already put a deposit down at the dealership across town.
One month the forecourt clears, the next it's stock sat there depreciating. Walk-ins aren't a pipeline.
You've tried Facebook and Autotrader boosts before. Got tyre-kickers and no-shows. Money down the drain.
How it works
We launch and manage paid campaigns on Facebook, Instagram and TikTok targeted at in-market car buyers within driving distance of your forecourt.
Every enquiry gets a reply in seconds. The AI qualifies budget, finance and part-ex, then books the test drive straight into your diary.
You open up to confirmed viewings and test drives with reservation fees already taken. Serious buyers only.
What's included
The 3-step pipeline above is the journey. Below is what we actually build, run and manage inside it — so your sales team can stay on the floor selling.
Walkaround video ads, stock reels and finance offers written for dealerships — not generic agency templates that get ignored.
We pinpoint buyers around your postcodes by budget, finance intent and vehicle interest — so you're not paying for clicks from 200 miles away.
Replies to every call, text, WhatsApp and Facebook message in under 60 seconds. Qualifies the buyer, handles part-ex questions, books the test drive.
Every missed call gets an instant SMS within 30 seconds. We recover 30–40% of calls you'd otherwise lose to the dealer down the road.
Buyers pay a reservation fee to lock in the test drive slot. Stripe-secured, fully refundable rules, kills no-shows dead.
Once the keys are handed over, the system asks for a Google review at the perfect moment. More 5-stars = cheaper leads next month.
PaidSlot is our booking system that takes a reservation fee upfront before any test drive is confirmed. Buyers with skin in the game turn up. Simple as that.
Without PaidSlot
Typical week3 of 10
test drives no-show or cancel last minute
£480
average lost revenue per week*
With PaidSlot
Same week0–1
no-shows (fee on the line)
£750
reservation fees collected upfront
*Based on typical UK used car gross profit per unit. Real figures vary by stock and ticket size.
Results
127
qualified car enquiries in 30 days
£18k
in booked deals from one campaign
<60s
average reply time to enquiries
"Clarke Marketing generated 390 leads for us at just £3 a lead. The AI follow-up means we’re not losing enquiries anymore, and we’re booking test drives we would’ve missed. Best marketing investment we’ve made."
Hassan
Used car dealership · UK
Before
£30+ per lead
After
390 leads at £3 each
Who it's for
FAQ
Book your free audit
15-minute call. We'll look at your current enquiry flow, response times and ad setup — then tell you straight whether we can help.
Pick a time that suits — straight into our diary.